In the aftermath of the devastating earthquake that struck Haiti on Tuesday, thousands of Americans are sending financial support — through their mobile phones.
Anyone with a mobile phone and an account with a major wireless carrier can text the phrase “Haiti” to the number 90999 and donate $10 to the Red Cross. That amount is charged to the donor’s cellphone bill.
The texted donations are being handled by a company called mGive, which started the campaign in a joint effort with the State Department and the Red Cross late Tuesday night. Thanks to a mention on the White House’s blog and lots of word of mouth on Twitter and Facebook, the campaign had raised more than $1.2 million by Tuesday evening, mGive said.